Design Leadership Highlights
Design management, mentorship, and systems leadership across live and in-development titles.
LEGO Life — Design Leadership
Design management for LEGO Life, a kid-safe sharing platform.
- Backlog ownership across pods with strict safety and brand constraints.
- Tuned progression, social, and reward loops for engagement without dark patterns.
- Aligned product/design/engineering on delivery rituals and success criteria.
Kluge Interactive — Multi-Title Design Leadership
Directed design across multiple XR initiatives with dotted-line management.
- Aligned design best practices and patterns across Horizon Worlds, Roblox/UEFN, and Final Fury.
- Mentored leads; improved handoff quality with clearer specs and review rituals.
- Set up playtest/telemetry loops that fed directly into prioritised backlogs.
Ludia (Jam City) — Studio Design Management
Ran a large multi-team design organisation across live titles and new development.
- Mentored leads and seniors; standardised documentation, specs, and review cadences.
- Balanced roadmap bets across titles at different lifecycle stages.
- Drove collaboration with analytics and product to tune economies and events.
Final Fury VR — Design Direction
Hands-on design direction for an arcade-inspired VR fighting game.
- Established playtest-to-backlog loop to iterate on onboarding, pacing, and systems.
- Partnered with product, engineering, and art to keep scope and quality balanced.
- Set evaluation criteria and prototyping gates to accelerate decision-making.