Proof

Context

Design Director role, multi-discipline team, production phase.

Problem

Vision drift, repeated reprioritization, and stakeholder disagreement slowed execution.

What I did

• Ran alignment workshops to define player promise, goals, and constraints.
• Established explicit decision rules for recurring tradeoffs.
• Rebuilt roadmap into Now / Next / Later with clear ownership.
• Introduced cut list discipline and weekly priority reviews.
• Maintained a decision log to reduce reversals.

Artifacts delivered

• Vision one-pager
• Decision rules
• Roadmap and cut list
• Risk and dependency map
• Operating cadence template

Context

Game Director / Design Manager context, cross-functional team, multiple competing initiatives.

Problem

Backlog bloat and unresolved priority debates created blockers and late scope changes.

What I did

• Audited initiatives against goals, player impact, and delivery cost.
• Grouped work into shippable slices with explicit acceptance criteria.
• Sequenced dependencies with production to reduce rework.
• Added lightweight early reviews that forced decisions before implementation.

Artifacts delivered

• Prioritized backlog
• Shippable slice plan
• Acceptance criteria set
• Dependency map
• Review checklist

Context

Advisory engagement with a live VR title and existing roadmap pressure.

Problem

Acquisition and quality were strong, but a missing retention mechanism limited longer-term engagement.

What I did

• Diagnosed where retention behavior dropped and why.
• Defined a retention hypothesis aligned with current product tone and constraints.
• Scoped a buildable slice with clear boundaries and success criteria.
• Prepared rollout and iteration loop without destabilizing other roadmap commitments.

Artifacts delivered

• Retention hypothesis map
• Feature definition and scope boundaries
• Rollout plan
• Success criteria